Promotional Art...buit it's stilll pretty cool

When I first starting watching this video I thought the artist was going to make some sort of statement by piling up mentos gum packs but then he actually uses the presence and absence of the gum pieces in the packs to create his piece. It reminds me of pixels. The immense planning that must have been undertaken before he could actually go to work on the piece just amazes me, it must have been very tedious. Although usually not a fan of art involving advertising, I loved this because the idea was so unique!